A number of chemical reactions take place during the brewing process. The coffee grounds release gases, some into the air, but others into the brew itself. Oils, acids, and other aromatic elements, known as coffee solubles, are extracted from the grounds during the brewing process.
Our attempt at Truth Coffee Roasters is to fully develop the available flavors. The Maillard reaction has the molecules evolving from tasting like raw coffee to delivering all the flavorful nuances and complexities we need and have come to expect from a luxury coffee.